[ NorthPilot insights ]
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
For years, e-commerce businesses have been told to make their products searchable. Use the right keywords. Optimize the title. Fill in the tags. Improve the product feed. Rank…
Read the article ↗A customer may come for one product, but the right bundle can help them see the full solution. For many e-commerce businesses, especially those selling small appliances, kitchen…
Read article ↗Your next customer may not begin their shopping journey on your website, Google, or a marketplace search bar. They may begin by asking an AI assistant what to…
Read article ↗This morning, I was in a meeting with a new client who wants to start an e-commerce business and he asked me: Shopify or Marketplace First? Before you…
Read article ↗Canada’s latest retail data offers an important signal for businesses: consumer spending is still moving, but where and how that spending happens continues to evolve. According to Statistics…
Read article ↗For years, e-commerce businesses have optimized product pages around one main idea: What keywords are shoppers typing? That still matters. But the way people shop online is changing.…
Read article ↗AI agents are quickly moving from novelty to business tool. Companies are using them to write product descriptions, generate reports, summarize sales activity, monitor inventory, draft customer-service responses,…
Read article ↗AI is everywhere right now. Businesses are talking about AI agents, AI chatbots, AI dashboards, AI customer service, AI reporting, AI content creation, and AI-powered operations. It is…
Read article ↗For Canadian retailers and e-commerce businesses, one of the most important questions for the second half of the year is not simply: Are shoppers still spending? The better…
Read article ↗[ Your next move ]