Marketplace Seller Focus This Weekend
The priority is straightforward: set your rules before Tuesday. For Amazon, lock minimum promotional prices and ad budgets before Prime Big Deal Days. For Walmart and Best Buy,…
Read the article ↗[ NorthPilot insights ]
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Explore all insights ↓Adobe’s $275 Billion Holiday Forecast Has One Number Everyone Should Be Watching
Adobe just published its biggest holiday sales number yet, and it’s not the one that should worry you most. Adobe forecasts $275.1 billion in U.S. online holiday sales…
Read article ↗AI shopping could alter marketplace advertising, but probably won’t eliminate it
Every time a new shopping technology shows up, someone predicts it’s the end of advertising as we know it. It rarely is, and this time probably isn’t either.…
Read article ↗Shopify agent checkout: the second-order effect matters more than checkout itself
The checkout button isn’t the part of this story that should worry you. It’s everything that happens before an AI agent ever gets there. Shopify now lets eligible…
Read article ↗Amazon Seller Assistant is becoming an operating agent
Amazon’s upgraded Seller Assistant can now continuously monitor and help manage inventory, pricing and account health rather than simply answering seller questions. Amazon is also making seller capabilities…
Read article ↗Amazon has a particularly interesting new cross-border experiment
Amazon is piloting a “test once” compliance model intended to make international expansion easier for sellers. The idea is that qualifying products tested for one marketplace can reuse…
Read article ↗Your AI Just Got a Job Title: What OpenAI’s New “Dots” Mean for Your Store
Imagine logging into work tomorrow and finding that an AI has already caught a stockout problem, flagged a struggling ad campaign, and drafted a fix, all before your…
Read article ↗Shopify’s AI checkout announcement is becoming bigger than a Shopify feature
Follow up with yesterday’s article, the industry is digesting Monday’s announcement that eligible Shopify merchants can let browser-based AI agents interact with checkout through WebMCP. Agents can inspect…
Read article ↗The Buy Button Is Becoming an API: What Shopify’s AI Checkout Means for E-Commerce Businesses
On September 28, Shopify quietly gave AI agents the ability to complete a purchase on your store, and most merchants have no idea what that means for them…
Read article ↗Google Didn’t Win You That Sale. It Just Closed It.
If your dashboard says “Google generated 37 orders,” it’s probably telling you where the sale finished, not where it started. Last click attribution only shows which channel captured…
Read article ↗[ Your next move ]