[ NorthPilot insights ]
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Walmart Marketplace introduced Report Scheduler APIs on September 25 for its U.S. marketplace. Reports can now be scheduled hourly, daily, weekly, monthly or yearly, including: inventory item performance…
Read the article ↗Your analytics say Google made the sale, but there’s a good chance Reddit helped close it. Many shoppers use Reddit to verify products after discovering them elsewhere, including…
Read article ↗A competitor drops their price by $50, your sales slow down, and matching them starts to feel like the only move. This is how a store ends up…
Read article ↗If you sell on more than one marketplace, you probably run the same business several times over. That’s been the reality of multichannel e-commerce for years. You log…
Read article ↗Shopify is attracting renewed attention after its Meta Muse integration and broader agentic-commerce push. The interesting strategic idea is that Shopify doesn’t necessarily need shoppers to begin on…
Read article ↗Imagine a shopper asking your ad whether that espresso machine fits under their kitchen cabinet, and getting a straight answer on the spot. That scenario is closer than…
Read article ↗Walmart Marketplace’s developer update page shows two fresh changes: on September 24, Walmart added Seller Performance endpoints to its Insights API; on September 25, it added Report Scheduler…
Read article ↗For years, marketplace advertising has followed a fairly predictable model. A customer searches for a product. The marketplace displays organic and sponsored results. Brands compete for visibility. The…
Read article ↗For years, selling on Amazon followed a familiar pattern: log into Seller Central, check sales, update listings, review inventory, adjust prices, manage orders, then move to another platform…
Read article ↗SharkNinja has been unusually aggressive about creating new subcategories rather than simply releasing another version of an existing appliance. Recent examples include: Ninja NeverQuit cookware — ceramic cookware…
Read article ↗[ Your next move ]