[ NorthPilot insights ]
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Statistics Canada reports July retail sales fell 0.7% to C$73.7 billion, with declines in eight of nine subsectors. Retail volume fell even more—1.1%—while general merchandise retailers declined 1.9%.…
Read the article ↗For Shopify, audit product attributes and structured catalog information rather than concentrating only on page copy. For Walmart, lock Q4 inventory and promotional floors now; avoid letting competitors’…
Read article ↗Amazon recently blocked Meta’s Muse shopping agent from shopping on Amazon. Amazon says Muse’s access wasn’t authorized and raised issues around agent identification and credentials; Meta disputes some…
Read article ↗Your next customer may not browse your website, open five product pages, and compare specifications. They may simply ask an AI assistant: “Find me a reliable product under…
Read article ↗For most of e-commerce history, the website has been the centre of the customer journey. A shopper sees an ad, searches Google, clicks a link, lands on your website,…
Read article ↗For years, e-commerce businesses have asked one important question: “Can customers find my product on Google?” A new question now belongs beside it: “If a customer asks an…
Read article ↗Meta’s new Muse assistant can perform actions for users, including shopping. Shopify is integrating Shop Pay, allowing Muse users to move from AI-assisted discovery toward checkout with Shopify…
Read article ↗Q4 can look fantastic on a sales report. Black Friday performs well. Holiday orders pour in. December finishes with record revenue. Then January arrives. Suddenly, boxes start coming back.…
Read article ↗For years, “multi-channel e-commerce” usually meant listing the same products on more places: Amazon, Walmart, Shopify, Best Buy and other marketplaces. But as businesses expand, a bigger problem…
Read article ↗For the past year, “agentic commerce” has been one of the buzziest ideas in online retail. Instead of a customer scrolling through search results, comparing specs, and clicking…
Read article ↗[ Your next move ]