[ NorthPilot insights ]
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Your product may appear on Google. But if a shopper asks Google which product is right for their particular situation, would Google know enough about yours to recommend…
Read the article ↗Amazon has introduced a new way for Canadian sellers to reach a very different type of customer: business buyers. Starting August 31, 2026, eligible sellers on Amazon Canada…
Read article ↗Not every repetitive task needs AI, and one of the biggest automation mistakes businesses make is using AI where a simple rule would work better. Automation has become…
Read article ↗Why smart businesses use September to build demand, test promotions and prepare for Thanksgiving, Black Friday and the holiday shopping season. September can feel like an awkward month…
Read article ↗Is Your Product Catalog AI-Ready? Here is a 20-Point Checklist for E-Commerce Businesses, a practical audit to see whether customers and AI shopping assistants can actually understand your products.…
Read article ↗Your spreadsheet already has the data. Now turn it into something you can actually manage your business with. Most e-commerce businesses have spreadsheets everywhere. Sales reports. Advertising reports.…
Read article ↗How to make your e-commerce catalog understandable to AI shopping assistants—not just searchable on Google. For years, e-commerce businesses have built product pages for two audiences: Customers and…
Read article ↗Sales tell you what customers bought. Profitability tells you whether you should sell more of it. Your Shopify dashboard says sales are up. Amazon shows a 5X ROAS.…
Read article ↗Turn your sales, traffic, advertising and product data into a monthly action plan, not just another spreadsheet. Most e-commerce businesses have plenty of data. Shopify has sales data.…
Read article ↗From messy product information to a launch-ready online store — step by step. You have products. You have photos. Maybe you have a supplier spreadsheet, a PDF catalogue,…
Read article ↗[ Your next move ]