[ NorthPilot insights ]
Ideas for clearer
digital growth.
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Featured insight01
E-commerce / Digital GrowthOctober 15, 20263 min read
On October 13, Meta announced new AI-powered controls for Facebook. A feature called Your algorithm lets users describe, in their own words, the topics they want to see…
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02
E-commerce / Digital Growth3 min read
On October 13, Shopify announced Shop MCP, a connection that lets compatible AI agents search Shopify’s product catalogue, build shopping carts and complete checkout with Shop Pay (Shopify…
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03
E-commerce / Digital Growth3 min read
Walmart has published onboarding incentives for eligible new sellers on Walmart Marketplace Canada. According to its Canadian seller documentation (Marketplace Learn), businesses that first go live on or…
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04
Daily Digest1 min read
Amazon’s Canadian seller announcement confirms that holiday peak fulfillment fees apply from October 15, 2026, through January 14, 2027, with an average increase of approximately CAD $0.39 per…
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05
Practical Workshop4 min read
TikTok has been expanding Smart+, its AI-assisted approach to advertising. According to TikTok’s own materials, it covers areas such as creative optimization, catalogue ads and lead generation (TikTok…
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06
Practical Workshop1 min read
Walmart Marketplace Canada has introduced a Seasonal Favorites Incentive for eligible sellers using Walmart Fulfillment Services. The program runs from October 5, 2026, to January 3, 2027. Its…
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07
Practical Workshop1 min read
Amazon has confirmed that Canadian holiday peak fulfilment fees will apply from October 15, 2026, through January 14, 2027. The increase averages approximately CAD $0.39 per unit over…
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08
E-commerce / Digital Growth4 min read
Product safety has become a competitive issue for online marketplaces, and the pressure is flowing down to the sellers who use them. Two recent developments show the direction.…
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09
E-commerce / Digital Growth4 min read
Etsy has published its 2026 Holiday HQ in the Seller Handbook, a hub of guidance on preparing a shop for the holiday rush, and says more tips will…
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10
E-commerce / Digital Growth4 min read
TikTok announced new shopping tools on October 5, during Advertising Week New York (TikTok Newsroom). Two of them matter most for online sellers: Shopping Assistant: a conversational AI…
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