[ NorthPilot insights ]
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Your next 50 content ideas may already be sitting inside your inbox, product reviews, customer-service chats and search data. You just haven’t connected the dots yet. One of…
Read the article ↗Last week, I had several conversations with business owners about AI. At least half of them asked me essentially the same question: “My business is doing great now.…
Read article ↗Paid ads can bring traffic tomorrow, but SEO can keep bringing customers long after the campaign ends. For e-commerce businesses, one of the most common growth questions is:…
Read article ↗Every week brings another AI tool promising to automate customer service, write product descriptions, optimize advertising, analyse sales or become your company’s next digital employee. For e-commerce businesses,…
Read article ↗Your best-selling channel may not be your most profitable one. A product can generate strong revenue on one channel and still leave the business with less profit than…
Read article ↗Many sellers have an Amazon Brand Store, but far fewer use it as a serious selling tool. That is a missed opportunity. For eligible brands, Amazon Brand Stores…
Read article ↗Getting more visitors sounds like growth, but if those visitors are landing on a page that does not convince them to buy, traffic can become an expensive way…
Read article ↗A beautifully designed homepage can build trust, but it may not be where every customer makes the decision to buy. That is becoming one of the most important…
Read article ↗A campaign can look successful in your ad dashboard and still be quietly weakening your business. That is one of the most common traps in e-commerce reporting. The…
Read article ↗For years, businesses have tried to answer one important question: How do we get Google to show our website more often? Google’s Preferred Sources feature adds a new…
Read article ↗[ Your next move ]