[ NorthPilot insights ]
Ideas for clearer
digital growth.
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Featured insight01
Daily DigestOctober 9, 20263 min read
Canada’s merchandise trade surplus widened to C$4.2 billion in August, up from C$787 million in July, according to Statistics Canada figures reported by The Canadian Press and BNN…
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02
E-commerce / Digital Growth4 min read
Most of the talk about AI shopping makes it sound like a one-way street: AI assistants will search, compare and buy, and every store will simply plug in.…
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03
E-commerce / Digital Growth4 min read
When one company talks about AI shopping, it’s a trend piece. When OpenAI, Google, Shopify and Amazon all talk about it, it’s a pattern. This week a payments…
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04
E-commerce / Digital Growth4 min read
Amazon’s October 6-7 Prime Big Deal Days wraps up tonight, with heavy discounting reported across kitchen appliances, cleaning appliances, electronics and home products (New York Post). Many sellers…
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05
E-commerce / Digital Growth4 min read
For years, online selling followed a simple formula: choose the right keywords, rank well, earn the click, convert the visitor. That still works. But a second layer is…
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06
E-commerce / Digital Growth6 min read
For almost all of e-commerce history, one thing never changed, a human had to be the one who actually pressed buy. Shopify’s Universal Commerce Protocol, co-developed with Google,…
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07
Daily Digest5 min read
A number most retailers will never read just quietly raised the risk of running a Q4 promotion that loses money the moment you need to restock it. Canada’s…
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08
E-commerce / Digital Growth6 min read
Amazon just told its own sellers they might never have to open Seller Central again, and that’s a much bigger deal than it sounds. At Amazon Accelerate 2026,…
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09
E-commerce / Digital Growth5 min read
Somewhere out there, a customer’s Alexa is already waiting to buy your product the second it hits a price you haven’t even thought about yet. Amazon’s Prime Big…
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10
Daily Digest5 min read
Canadians haven’t stopped spending this year, they’ve just gotten a lot more deliberate about where the money goes. Canadian consumer spending data throughout 2026 shows selectivity, not collapse,…
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