Walmart Canada: A Holiday Incentive Worth Checking

Walmart Marketplace Canada has introduced a Seasonal Favorites Incentive for eligible sellers using Walmart Fulfillment Services.

The program runs from October 5, 2026, to January 3, 2027.

Its published benefits include:

However, the offer comes with conditions.

Participating sellers must use WFS, maintain competitive pricing and good seller standing, and meet an advertising-spend requirement of at least 4% of qualifying gross merchandise value. A ramp-up period applies before full advertising-spend enforcement begins November 2.

Walmart Canada Seasonal Favorites Incentive

Practical seller action

Before joining, calculate whether the referral-fee savings exceed the additional advertising and fulfilment costs.

For example, suppose a qualifying product generates $10,000 in sales.

A 4% advertising requirement represents at least $400 in advertising spend.

The program might still be highly attractive, but the calculation needs to include WFS charges, storage, returns and actual advertising efficiency.