[ NorthPilot insights ]
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Every week brings another AI tool promising to automate customer service, write product descriptions, optimize advertising, analyse sales or become your company’s next digital employee. For e-commerce businesses,…
Read the article ↗Your best-selling channel may not be your most profitable one. A product can generate strong revenue on one channel and still leave the business with less profit than…
Read article ↗Many sellers have an Amazon Brand Store, but far fewer use it as a serious selling tool. That is a missed opportunity. For eligible brands, Amazon Brand Stores…
Read article ↗Getting more visitors sounds like growth, but if those visitors are landing on a page that does not convince them to buy, traffic can become an expensive way…
Read article ↗A beautifully designed homepage can build trust, but it may not be where every customer makes the decision to buy. That is becoming one of the most important…
Read article ↗A campaign can look successful in your ad dashboard and still be quietly weakening your business. That is one of the most common traps in e-commerce reporting. The…
Read article ↗For years, businesses have tried to answer one important question: How do we get Google to show our website more often? Google’s Preferred Sources feature adds a new…
Read article ↗For years, e-commerce businesses have been told to make their products searchable. Use the right keywords. Optimize the title. Fill in the tags. Improve the product feed. Rank…
Read article ↗A customer may come for one product, but the right bundle can help them see the full solution. For many e-commerce businesses, especially those selling small appliances, kitchen…
Read article ↗Your next customer may not begin their shopping journey on your website, Google, or a marketplace search bar. They may begin by asking an AI assistant what to…
Read article ↗[ Your next move ]