[ NorthPilot insights ]
Practical perspectives on e-commerce, marketplaces, conversion and the systems that help businesses move forward.
Amazon’s Shop Direct allows products from external merchant websites to appear when Amazon shoppers search for items Amazon does not directly carry. Feed integrations include Feedonomics, Salsify and…
Read the article ↗Shopify’s September 8–11 changelog includes three useful merchant updates. Have you noticed what are they? Product variants can now store up to 20 barcodes each, merchants can collect…
Read article ↗For the past couple of years, much of the AI conversation has focused on one question: “What can AI agents do?” Write code. Analyze spreadsheets. Answer customers. Update…
Read article ↗Canadian consumers haven’t stopped spending. They have become more careful about where they spend. That distinction matters. Statistics Canada reported that Canadian retail sales increased 0.6% in June…
Read article ↗A softer economy doesn’t necessarily mean customers stop buying. It often means they become much more careful about what deserves their money. That’s an important distinction for business…
Read article ↗Getting found on Google is no longer the whole game. Increasingly, customers are asking ChatGPT, Gemini, Copilot and other AI systems questions such as: “What is the best…
Read article ↗AI can help you create an ad in seconds. But your customers may now also be able to see that AI helped create it. Google has introduced a…
Read article ↗Your product may appear on Google. But if a shopper asks Google which product is right for their particular situation, would Google know enough about yours to recommend…
Read article ↗Amazon has introduced a new way for Canadian sellers to reach a very different type of customer: business buyers. Starting August 31, 2026, eligible sellers on Amazon Canada…
Read article ↗Not every repetitive task needs AI, and one of the biggest automation mistakes businesses make is using AI where a simple rule would work better. Automation has become…
Read article ↗[ Your next move ]